Lead with Insights
No brand is created equal. They are made with crucial and unique decisions, and we inform them with market trends, data-backed consumer behavior, technology, and competition, while also weighing in the primary input of potential consumers and industry experts.
Consumer-first Approach
Technology
We are a group of consumers that understands what your consumer expects. With diverse skills, global experience, hands-on knowledge of leading technology & tools, creative mindset, and result-driven execution, our team will operate as your extended team.
Our solutions are distinct and promising as they are enabled by technology. We promote taking your brand to market with data-backed, automated, agile, and seamless technology-driven platforms and channels, to engage and sell better to your evolved customer groups.
In the battle for margins,
we're in the front lines with you.
Launch Strategy
Each brand is unique and requires a customized, commercially viable launch strategy that defines the opportunity, final offering, targeted customer segments, right pricing, sales potential, and path to reach the customer. All in a frugal manner.
E-commerce & Marketplaces
Not all marketplaces offer the same value. Popularity and transaction fees is not the only criteria for a good marketplace. Every product has its own audience and acceptance, and we know where to look when it comes to promising sales channels.
Brand Development
Whether it’s about creating a brand from a scratch, or helping it evolve to command a niche, we know the art and science behind it. Share with us, your story and vision, our people will craft a design that sticks and solves.
Promotional Strategy & Execution
Great ideas need to be told well. We believe in giving wings to a brand with powerful story, useful content, impactful design, engaging execution, and result-driven campaigns. Our focus is on growing your business, while making it known.
Marketing Channel Activation
Resources are always limited, hence, success lies in choosing channels that will deliver on your communication objectives and business goals. Our understanding of channel mechanics, data generated, and consumer behaviour help us optimally utilize funds.
Analytics & Forecasting
We walk our talk and show you the results, in a transparent and insightful way. Our solution is always linked to relevant results, that guide our activities and your promise in us. You will never lose sight of your spend and impact.
Field & Channel Sales
Your people become the face and revenue engine of your brand. They need a secure and adaptable model to meet your customers and sell effectively, no matter the external factors. Our holistic tech-enabled solution is built to empower your people, vendors, and customers.
Customer Success
Nobody likes surprises, especially when it can cost if delayed. We provide a 360 degree solution, enabled by technology and experts, to monitor and assess the pulse of your employees, vendors, and customers.
Turn visits into purchases and purchases into relationships.
Every business is special,
just like our engagement models.
Financial Partner
We co-invest in your vision by putting a significant portion of our receivables at risk and making them contingent on the results we drive.
Promotional Partner
We drive a function of your business, utilize our network, experience, and expertise to help your brand reach a wider audience, in exchange for a fixed fee and a variable fee, aligned with the results desired.
Expertise Partner
We bring in all our expertise to help your brand produce better business results quickly and efficiently, in exchange for a fixed fee over an ascertained period.
Digital-first FMCG brands.
We have partnered with multiple digital-first FMCG brands to exclusively take them to market, from idea to sales acceleration. Each end-to-end partnership is powered by data insights, technology, and innovative business model to successfully navigate the dynamic customer market.